The price is for the framed print. If this is the first time you’ve shown your work in a gallery, the price should reflect that fact. We suggest a minimum of $125 (enough to cover all your costs plus a little extra) to around $200 is reasonable. Obviously, if you’ve sold your work before, go ahead and price it higher. But even so, we recommend you stay below $300. Most of the people coming to the show are often just starting to collect art, and a reasonable price kicks this endeavor off for both of you.
Exposed will handle all sales during the exhibit run, and receives a 30% commission, which includes all sales we make in your edition.
If you sell a framed print, you’ll be responsible for printing, framing, and delivery — we’re happy to help coordinate local delivery if you need it. Don’t print/frame multiple copies until the exhibit ends; then you’ll know how many, if any, you’ll need. We explain to buyers that it will usually take a while to get them printed and framed, so they don’t expect immediate delivery.
Editions are simply how many of a particular run of your photo at a particular size you want make. We would suggest that for most of you, making your photo one of twenty will be just fine. This means that you are telling buyers that you will only make twenty prints at 8″ x 12″ (or whatever size you choose to frame) ever. Yes, it is a digital world, and you can theoretically make a thousand copies, but once you say “I’m only going to make twenty 8 x 12s”, it’s your word and professionalism, and gives the print additional worth above its artistic value.
You can make that number higher, but we suggest you go no higher than fifty. The more limited your edition, the more you can charge because they are more rare (that is, once you start to go through your run, you can charge more for each one, because you have fewer left to sell). We generally require a minimum of five.
There’s a lot of disagreement in the world of editions, and if you’re not really concerned about your photograph being considered fine art, you may choose to make a large edition run (though at some point — probably over 100 — that becomes pointless) or make it unlimited.